GS1 expanded its range of standards by developing Business-to-Consumer (B2C) standard designed for the online consumers. GS1 provides guidelines for the developing of applications that improve the access of the businesses and consumers to reliable product information. B2C includes:
GS1 Bulgaria developed the mobile application BG BARCODE whereby you are able to check the legitimacy of the barcodes starting with the numbers 380. You also receive information about the company manufacturer or distributor of the product. For other barcodes the application forwards you to the international registry GEPIR or gives explanation.